Marketing Is Dead, Long Live Marketing

Ryan Flannagan

• 18 maart 2019
• 9780578465258

Samenvatting:

Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions.
In Marketing Is Dead, Long Live Marketing author Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how marketing is just one part of a complex system of buyer attraction. This shift is an immense change in how acquiring and keeping customers works. In the new digital business development world, systems and infrastructure are being created that can be tested and optimized -- ultimately leading to a sustainable strategic advantage for industry leaders. Here, you'll:

- Discover what in marketing changed, why you should care, and what you can do about it. - Learn how to provide, track, and leverage high-quality, relevant content for people who need it. - Understand how to direct media teams to turn these shifts in the marketing landscape from a liability to an asset.