Marketing Rebellion
Mark W Schaefer
- 01 februari 2019
- 9780578419862
Samenvatting:
Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.
€ 26,99
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