Marketing Research

Roberto Castaneda Sarabia

• 31 mei 2026
• 9781779563132

Samenvatting:

Prepare to master marketing research through a step-by-step investigation into problem identification, research design, data collection, and analysis. Discover how blending theory with practical applications can empower data-driven insights and shape effective marketing strategies.



The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.