Marketing with AI For Dummies

Shiv Singh

• 23 september 2024
• 9781394237197

Samenvatting:

Boost your output with AI

It’s time for marketers to adapt to another world-altering new technology. This time, it’s artificial intelligence, and it’s poised to impact how marketers get their work done. This book walks you through the concepts, use cases, and how-tos you’ll need to plug AI into your marketing activities. Learn how AI tools and platforms can assist with planning, content creation, market segmentation, SEO, measurement, and beyond. With the easy-to-understand insight from one of the world’s leading marketing transformation experts, you can retool your existing processes with an AI-first mindset and get ahead of the competition.

Inside…

• Frameworks for integrating AI into marketing processes
• Clear explanations of using AI to drive smarter personalization
• Practical steps for transforming your market research efforts
• Instructions for creating marketing text, images, and video
• Best practices for AI-powered marketing in all businesses

Stay ahead in the marketing game by harnessing the power of artificial intelligence

Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.

• Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
• Identify customers, create content, customize outreach, and personalize customer experience with AI
• Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
• Learn from valuable case studies that show how large organizations are using AI in their campaigns

This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.