New Developments and Approaches in Consumer Behaviour Resear ...

• 03 september 1998
• 9780333739075

Samenvatting:

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.



The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.