The Market Segmentation Workbook
Sally Dibb
- 22 februari 1996
- 9780415118927
Samenvatting:
Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
€ 11,78
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