The Pricing Playbook

Ingo Reinhardt

• 16 april 2026
• 9781394396900

Samenvatting:

Master pricing strategy in the era of artificial intelligence and drive sustainable revenue growth

In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, Ingo Reinhardt solves an urgent problem facing business leaders today. As advanced AI and machine learning technologies transform pricing capabilities, professionals need comprehensive guidance to implement strategies that ensure profitability and company survival. Drawing on close to two decades of experience working with hundreds of pricing professionals, Reinhardt offers an original framework that belongs in the tool kit of everyone responsible for setting the prices of products and services.

The book bridges pricing’s ancient philosophical roots and elegant economic theory with modern practical applications. Reinhardt explains essential concepts including price elasticities, value pricing, and behavioural pricing, then provides step-by-step guidance for building a revenue growth management strategy. Real-world examples from Apple, Uber, and consumer goods companies illustrate both successes and missteps, while specific case studies demonstrate how digitisation and generative AI technologies create new opportunities and challenges for pricing decisions.

Perfect for all business leaders responsible for pricing strategy, The Pricing Playbook outlines the methods and principles forward-looking organisations use to make pricing decisions. RGM professionals and CPG/FMCG business leaders will find expert guidance on mastering a critical subject that’s evolving rapidly in the age of artificial intelligence.

An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI

In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.

Reinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.

Inside the book:

• Detailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AI
• Step-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firm
• Up-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricing

Perfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, The Pricing Playbook is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that’s evolving rapidly.