Trend Forecasters Handbook
Raymond, Martin
- 01 januari 2010
- 9781856697026
Samenvatting:
Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.
€ 11,78
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