Understanding The Consumer
Bernard Dubois
- 11 september 2000
- 9780136163688
Samenvatting:
Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict , Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.
€ 22,23
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