Battlefield Lessons for the Boardroom

Bob Wangen

• 31 december 2012
• 9781475214710

Samenvatting:

What can a businessperson learn from a soldier?In many ways, commercial business is not much different than Army operations. Where the military fights to win on the battlefield of martial combat, commercial business fights to win on the battlefield of profit and growth. Business operations, as military operations, require thorough planning and disciplined execution. While commercial business may not seek to destroy their opponents' ability to conduct operations, they do wish to capture a greater share of the market and win the loyalty of their opponents' customers.Battlefield Lessons for the Boardroom is aimed at leaders and managers, who can learn to use military principles in the business world.