Crossing The Chasm
Geoffrey a Moore
- 01 augustus 1998
- 9781841120638
Samenvatting:
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
€ 20,-
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