Qualitative Research Methods for Media Studies

Brennen, Bonnie S. (Marquette University, USA)

• 01 januari 2001
• 9780415890229

Samenvatting:

"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--