Westsail the World

Bud Taplin

• 09 juni 2016
• 9781478762447

Samenvatting:

To Pioneer the OceansTo Live aboard the SeaTo Weather the StormTo Reward YourselfTo Get to Know Your FamilyTo Live a Different Kind of LifeNo Matter What you EarnTo Join the Westsail FamilyPowerful words that brought a new type of cruising sailboat to market in the early 1970s. For years it had been understood that sailboats were more an emotional purchase than a rational one. Yet most companies advertised facts and specifications, presuming that sailboat buyers were knowledgeable enough to translate the specifications into which boat fulfilled their dreams.Westsail made no such presumption and became the first company to put the facts about their boats and the emotional appeal of sailing together in sweet harmony. Boy, did they make a success of the concept. Over 1100 cruising sailboats were delivered in less than ten years.