The Jobs to Be Done Playbook
Jim Kalbach
- 07 april 2020
- 9781933820682
Samenvatting:
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
€ 33,99
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