User Experience Mapping

Peter W. Szabo

• 26 mei 2017
• 9781787127609

Samenvatting:

Understand your users, gain strategic user insights, and make your product development more efficient with user experience mapping

Key Features

• Detailed guidance on the major types of User Experience Maps.
• Design and analyse user tests to improve communication with stakeholders.
• Get to grips with creating wireflows, mental model maps, ecosystem maps, and solution maps

Book DescriptionDo you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case. What you will learn

• Develop and understand all common user experience map types
• Use lab or remote user research to create maps and understand users better
• Design behavioral change and represent it with maps
• Create 4D user experience maps, the ultimate UX deliverable
• Capture many levels of interaction in a holistic view
• Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders
• Emphasize user focus and help your organization become user-centric

Who this book is for

This book is for product managers, service managers, and designers who are keen on learning user experience mapping techniques