Think Like Zuck

Ekaterina Walter

• 12 april 2013
• 9780071809504

Samenvatting:

The simple five-part formula the upstart Facebook CEO used to change the world-and how any business leader can apply it to his or her own company

Facebook changed the way hundreds of millions communicate, engage, and consume information and products-and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

Ekaterina Walter is a social media trailblazer at Intel, where she is responsible for enablement, strategy, and leadership. She sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA).