Corporate Communication DNA

Tom Wawer

• 07 januari 2026
• 9781805418177

Samenvatting:

Are you prepared for the inevitable storms in your corporate world?

In every career, disasters lurk: sudden layoffs, company crises, personal burnouts. Your survival depends on how well you are prepared.

Inside, you'll discover how to build your unique 'Raft'-a practical set of communication and self-development habits and skills. The Raft combines 'Orga' (human interaction) and 'Mecha' (the written word-whether with people or AI). Together, they form your communication DNA.

Forged and tested over 35 years in global corporations, this framework draws from the author's frontline experience with iconic US tech leaders (EMC, IBM, Oracle), Swiss engineering (Agie), and the dynamic business cultures of France (Orange) and China (TaxSpace). From pioneering beginnings in Poland to entrepreneurial success, he's lived and proven every principle.

This isn't a book of shallow tricks-it's a masterclass in authentic communication and self-empowerment. You'll learn how to thrive in high-pressure roles, build genuine professional relationships, and steer your career with confidence.

Ready to decode your communication DNA and become unsinkable?