Holistic Retail Design
Philipp Teufel
- 27 mei 2021
- 9789492311542
Samenvatting:
Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.
€ 22,99
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