Corporate and Organizational Identities
Guilaume Soenen
- 29 augustus 2003
- 9781134460144
Samenvatting:
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
€ 75,12
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