Harder Than I Thought

Robert D. Austin

• 13 november 2012
• 9781422142301

Samenvatting:

Meet Jim Barton, new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its military and manufacturing culture to become a global aerospace integrator.

Jim isn't real: Harder Than I Thought is a novel. But his story--developed in consultation with seasoned, actual CEOs--contains crucial lessons for all chief executives. Walk in Jim's shoes to engage in challenges that include:

- Formulating and executing strategy
- Managing financial and labor crises
- Fostering a culture of innovation and continuous transformation
- Forging global partnerships
- Making ethical choices in an increasingly transparent environment

As events in each chapter push Barton to the edge of his abilities, he seeks counsel from a panel of expert advisers. These collaborative reflections invite you to apply the lessons from this story to your own situation.

Experts agree that many twentieth-century leadership practices are inadequate to the stormy twenty-first-century present. This engaging and provocative book equips you with the insights you'll need to rise with the occasion of a rapidly shifting business landscape.