A+ Strategies for C-Suite Communications: Turning Today's Le ...

Ed Barks

• 08 januari 2019
• 9780974253862

Samenvatting:

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."

How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.

You'll gain invaluable insights on how to:

• Craft a cohesive communications strategy
• Enhance your media relations capabilities
• Sharpen your C-suite's public speaking skills
• Develop an advocacy strategy that delivers public policy results
• Learn how you can implement a sustained professional development program
• Make sure your messaging is magnetic
• Prepare for reputational risk
• Handle crisis communications

Buy this book today. Discover how to accelerate your career and innovate your business.