Business Writing

Wilma Davidson

• 08 december 2015
• 9781466886988

Samenvatting:

Revised and updated for all kinds of online writing: "Be sure to include this book in your tool kit for success in business." —Jon Kraushar, coauthor of You Are the Message

Do your business memos get the results you want? Do you panic when it's time to write your monthly sales report or that deal-clinching letter to a potential client? If so, you're not alone. Many people who write on the job feel unsure about their skills and wish there were simple guidelines for getting started and expressing themselves in winning ways.

Wilma Davidson's clear, practical guide to business writing has established itself as an excellent primer for anyone who writes on the job. You'll find examples, cartoons, and anecdotes that illustrate what makes all types of business writing work. Newly updated, this edition includes tips for perfecting your online writing and PowerPoint presentations and offers sample memos and letters that get results.

Topics include how to:

• Create that all-important opening
• Identify the words and phrases that clutter up most business writing
• Eliminate all clichés, stiff language, and all forms of bias
• Achieve just the right note of persuasion or humor
• Use graphics, charts, and other visuals effectively
• Edit your work before hitting "Send"