neowiss - Corporate Reputation

Peter Markovič

• 24 oktober 2024
• 9783945484326

Samenvatting:

Reputation is a valuable business asset; with a good reputation, almost anything is possible in business. Almost nothing is possible without a good reputation. Building a reputation is necessary, yet it is equally difficult to build it over time. In the context of turbulent market changes at the beginning of the third decade of the twenty-first century, sustainability takes on new dimensions. The authors' effort is to provide the reader with an analytical view of the sustainable development of corporate reputation. This scientific monograph synthesizes almost a decade of intensive scientific work. The authors believe their work will be beneficial for the professional public and the academy. Target groups include business professionals, investors, consultants, academics, and policymakers, who can all use the insights and strategies offered to navigate the complex dynamics of this multidisciplinary topic.