Strategic Organizational Communication - cover

Strategic Organizational Communication

Charles Conrad

  • 12 december 2011
  • 9781118179697
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Samenvatting:

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contextsOffers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive

Updated in the seventh edition:Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK
Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational changeIncludes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughoutOnline Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

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