All too often, managers give insufficient thought to preparing for their strategic planning meetings. So they arrive at their meetings without the needed information to make necessary strategic decisions. Or they discover, far too late, that their planning team members are unfamiliar with the strategic planning process. Or, because they haven't used a pre-planning survey, they suffer from a terribly slow start to their strategy discussions. Also because they've not used a pre-planning survey, they fail to discuss some important, though somewhat sensitive issues – so those issues remain not-discussed and unresolved.
Such faulty preparation invariably leads to unproductive strategic planning meetings and to serious problems with the implementation of the plan's resultant strategies. Clearly, a well thought out process of pre-planning would be beneficial. A well thought out process of pre-planning is exactly what strategy consultant Bill Birnbaum presents in this book. Based on his three decades of experience helping client management teams prepare for, as well as conduct, their strategic planning meetings, he shares his "Ten Steps to Success."
Birnbaum clearly explains:
If your organization would benefit from thoughtful preparation for its strategy meetings, then you and your planning team would benefit from reading this book. Your time invested in such preparation would pay back many fold in the form of a sound strategic plan and in the success of the strategies within that plan.