Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surv ...

Rommil Santiago

• 17 april 2025
• 9781069411716

Samenvatting:

Are you struggling with your a/b testing program? PROVE IT OR LOSE IT

In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you'll learn:

• The GROW framework for communicating value effectively
• Strategies to win over stakeholders
• Whether you should build or buy an A/B testing tool

With contributions from 18 other CRO experts from around the world, Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate.

"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations."

- Ton Wesseling*, Founder of the Experimentation Culture Awards*

"Seeing a raw cut of experimentation, with tangible takeaways to action TODAY is this book. It's a book chock full of tactics you can take today to actually build and foster a culture of experimentation, and optimize your optimization program."

- Shiva Manjunath*, Host of the From A to B Podcast*

With over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He's successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.