Ethical Copywriting

Lauren Van Mullem

• 14 september 2025
• 9781956989533

Samenvatting:

Salesy, manipulative marketing that requires you to compromise your values?

We don't do that here.

In a marketing landscape saturated with manipulative tactics, Ethical Copywriting offers a refreshing alternative. This guide walks you through articulating who you are, what you do, and how you are different, fostering genuine connections that naturally lead to sales. Write for your service-based business in ways that align with your values and discover how authenticity can be your most effective sales strategy.