Evergreen

Noah Fleming

• 07 januari 2015
• 9780814434444

Samenvatting:

All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to truly engage customers and forge lasting bonds and steady profits.