Social Media for Fashion Marketing

Wendy K. Bendoni

• 06 augustus 2020
• 9781474238991

Samenvatting:

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Featured topics
- Rules of Digital Storytelling
- Rethinking Gamification
- Strategic Digital Marketing
- The Role of Citizen Journalists
- The Social Media Looking Glass
- World of Influencer Marketing
- Visual Consumption Economy
- Global Perspective of Social Media