Business and Management (R0) - Innovation in ASEAN

This book focuses on innovation in the ASEAN such as Brunei, Indonesia, Malaysia and

Singapore to demonstrate that it is contextually different to other geographic regions

due to the climate, government structure and history. This book shows that innovation

develops based on cultural and societal conditions.

The aim of this book is to focus on how innovation occurs in Brunei, Indonesia,

Malaysia and Singapore. Thereby focusing on the unique country elements of each

country but also exploring the integrated history of these countries. The book highlights

these countries together due to Brunei and Singapore previously being part of Malaysia

and the fact that they are in close geographic proximity. In addition, this book states

that all countries share the same language (Bahasa Indonesia or Malay), which is a

common cultural feature of these countries. In this book chapters focus on different

forms of innovationfrom social to technological. Thereby offering a holistic perspective

about how innovation occurs within and between these countries.

€ 147,99