Marketing (The Brian Tracy Success Library)

Brian Tracy

• 11 juni 2014
• 9780814434222

Samenvatting:

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a basic emotional need for buyers; and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.