Today is the Perfect Day to Improve Customer Experiences!
Lisa D Dance
- 18 juli 2024
- 9798990871014
Samenvatting:
Increasingly Customer Experiences Enabled by Technology are Going Ridiculously Wrong
Customer experience quality is at an all-time low and customer experience problems are at an all-time high. Customer experience issues are often exacerbated by ineffective technology costing customers untenable amounts of time, money, and stress as well as a long tail of cascading costs for employees and companies.
Today is the Perfect Day to Improve Customer Experiences! is a collection of visually compelling true stories of customer experiences gone wrong that serve as a wake-up call to decision makers in companies unaware of how bad customer experiences are and how ineffective technology can be.
A clear and concise yet thought-provoking resource that includes:
- Stories from a wide range of industries including banking, healthcare, retail, cable, electricity, and government
- How unexplained glitches, disappearing orders, bad data, and nonsensical communications are causing customer experience problems
- The hidden and not so hidden costs organizations are paying for customer experience problems
- Introducing the new term "Unpaid Customer Labor" to describe the time, money, and frustration customers unwillingly have to pay to get issues resolved
- Alarming statistics about customercomplaintscustomers out for revenge
- Exercises throughout the book that help you think more deeply about decisions that impact customers
Who should read this book?
- Product, Technology and Business Leaders involved in product, service, technology, and budget decisions
- Designers, Researchers, Developers, and Product Managers who create products, services, and technology, and teams that support them.
- Many Others - Employees of all types who work on initiatives or programs that provide products, services or technology.