Customer Lifetime Value
David Bejou
- 08 december 2006
- 9781136791918
Samenvatting:
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
€ 63,85
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