It is a fact of life that scientists, engineers and other technical professionals are often called upon to give technical presentations. What separates the best ones—the ones that are memorable and make a difference—from the boring ones that are quickly forgotten? In a word, connection. As former engineer David Otey explains in this book, effective presenters know how to connect with their audience so that their information transfer is successful. Fortunately, the techniques for creating a stronger audience connection are readily understandable and scientifically sound. Here, they are presented in the form of a roadmap for avoiding the nine most common pitfalls that lead to a disconnected, bored audience. You will learn how to focus on the needs of your audience, how to present your evidence clearly, and how to make your presentation engaging and memorable—no matter how technical the topic!