Artificial Intelligence for Marketing

Jim Sterne

• 24 april 2018
• 9781469097565

Samenvatting:

This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

● Speak intelligently about Artificial Intelligence and its advantages in marketing

● Understand how marketers without a Data Science degree can make use of machine learning technology

● Collaborate with data scientists as a subject matter expert to help develop focused-use applications

● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.