Financial Times Series-The Pyramid Principle

The Pyramid Principle explains how to: think creatively, reason lucidly and express ideas with clarity, define complex problems and establish the objectives of any document, assess your ideas and recognise their relative importance, structure your reasoning into a coherent and transparent argument and analyse your argument to confirm its effectiveness.

Present your thinking so clearly that the ideas jump off the page and into the reader’s mind.

The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Can your writing do without it?

Get the maximum impact with the minimum effort.

Many professionals find that during written communication or presentations, it is harder to organise their thinking than to write the words. When ideas are not arranged in a clear and logical order, it may confuse the readers. This often leads to documents that are difficult to understand and do not make a strong impact. The Pyramid Principle offers a proven method to help you organise your thinking before you start writing.

• Think creatively, reason carefully and express your ideas in a clear way.

• Define complex problems and set the objective for any document you write.

• Review your ideas and understand which ones are most important.

• Organise your reasoning into a clear and logical structure.

• Check your ideas carefully to make sure they are effective before you present them.

The Pyramid Principle is an international best seller that teaches how to write clear, direct and effective business documents. The book explains how to organise your ideas using a pyramid structure. It explains the difference between deduction and induction. It also shows you how to question and review the problem-solving process.

This book will help you present your thinking in a clear way so that readers can easily understand your ideas. You will spend less time preparing your final draft and make your writing much clearer. It is ideal for professionals who want to improve their writing and presentations, especially those who want others to listen to their ideas and grow in their careers.