Invent Now

Decoding how moonshots are built and who gets to build them

Moonshots shape the future―self-driving cars, space exploration, AI at planetary scale, and beyond. The ambition has been extraordinary. But what if we haven’t been ambitious enough?

In Invent Now: The Next Leap in Moonshots, Dr. Salima Bhimani―former Chief Strategist for Alphabet's portfolio of Other Bets―reveals how the most transformative moonshots begin as hidden opportunities inside stalled systems, misaligned markets, and overlooked economic terrains.

Drawing on her experience with companies such as Waymo, Wing, Google X, and DeepMind, Bhimani introduces the Third Space: a new operating lens for building moonshots capable of reshaping industries, activating new markets, and unlocking cascading value at every scale.

Through personal stories and lessons the book reveals practices for bold experimentation and unlocking unprecedented solutions to emerging global needs and opportunities. Along the way, listeners are invited to wrestle with how moonshots come into being―and to step into the Moonshot Dojo, a space where practice begins.