The StoryBrand Your Business Field Guide

The Simple, Repeatable Process for Clarifying Your Message and Launching a Messaging Campaign That Works

Every company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message.

Customers buy after hearing words that make them want to buy. Companies that understand this and run a process to clarify their message beat those who leave it to chance.

The StoryBrand Messaging Canvas is the first repeatable, proven process for creating a clear message, fast becoming the standard operating procedure for serious organizations. This field guide will teach you to create a Messaging Canvas that clarifies your offer and invites customers to engage. In a single sitting, you'll clarify exactly what to say and capture it on one page, a single source of truth you can hand to anyone who represents your brand.

Created by Donald Miller and the team at StoryBrand, this guide walks you through the exact process we use with the companies and individuals we coach, plus over 100 real-world examples to inspire your work. It all comes down to 4, 5, 6:

• 4 Rules that separate a message that sells from one that gets ignored
• 5 Foundational Soundbites that anchor your campaign
• 6 Tools that launch your message into the market

Use the StoryBrand Messaging Canvas in the boardroom, on your next product launch, or to clarify a personal brand. You'll walk away with a clear, repeatable message you or your whole team can remember, repeat, and execute with precision.

Don't build another campaign without a Messaging Canvas. From now on, the messaging plan comes first.

A plan you can fit on a page is a plan that actually gets used.